Examlex
Which of the following involves marking a reduced price directly on a product's packaging and often results in the stimulation of short- term sales?
Inertia
A state of inactivity or resistance to change in consumer behavior, often due to habit or perceived effort.
Compensatory Rule
A decision-making strategy where negative attributes can be compensated for by positive attributes.
Product Signal
An indicator or marker that conveys information about the qualities or characteristics of a product to consumers.
Simple Additive Decision Rule
A decision-making process in which options are evaluated by summing up the merits or scores of their attributes, simplifying the choice among multiple alternatives.
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