Which of the Following Consumer Promotion Tools Is the MOST

question 87

Multiple Choice

Which of the following consumer promotion tools is the MOST costly way for companies to introduce a new product?

• A)premiums
• B)coupons
• C)samples
• D)cash refunds
• E)price packs

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Definitions:

Cost Standards

Predetermined costs that serve as a benchmark for evaluating the actual performance and budgeting of a company.

Past Cost Data

Historical financial information on the costs associated with production, operations, or projects, used for planning and analysis.

Technology

The application of scientific knowledge for practical purposes, especially in industry.

Production Methods

Various techniques and processes used in the creation of goods and services, ranging from manual labor to advanced manufacturing technologies.