Which of the Following Elements of the Promotion Mix Involves

question 77

Multiple Choice

Which of the following elements of the promotion mix involves making personal connections with customers for the purpose of making sales?

• A)public relations
• B)publicity
• C)e- commerce
• D)advertising
• E)personal selling

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Definitions:

Credit Risk

The risk of loss arising from a borrower's inability to repay a loan or meet contractual obligations.

Payment Default

The failure to meet the legal obligations of a loan, such as not making the agreed-upon monthly payments.

Loan Principal

The initial size of the loan or the amount of money borrowed that is still owed, not including interest.

Low-credit-risk Company

A company deemed to have a minimal risk of defaulting on its debt obligations, often due to strong financial health and stability.