Which of the Following Questions Would Be the Best One

question 60

Multiple Choice

Which of the following questions would be the best one to help a marketer evaluate the return on a sales promotion investment?

• A)Did customers enjoy the events associated with the promotion?
• B)Did the promotion run too long or too short?
• C)Did the distribution of the promotional information match consumer expectations and needs?
• D)Did the promotion increase purchases from current customers or attract new customers?
• E)Did customers search the promotion's Web site for additional product information?

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Definitions:

Blustein's Perspective

A theoretical framework that focuses on the psychological relationship between individuals and their work, emphasizing the importance of work in personal identity and social integration.

Good Choices

Decisions that positively align with one's career goals, personal values, and life circumstances.

Critical Reflection

The process of analytically examining one's beliefs, actions, and their outcomes to gain deeper understanding and promote personal growth or change.

Sexist Attitudes

Prejudices or discrimination based on a person's sex or gender, typically manifesting in favor of one gender over the other.