Why Does a Firm's Number of Prospects Always Equal or Exceed

question 15

Essay

Why does a firm's number of prospects always equal or exceed its number of qualified customers?

---

Definitions:

Reflexive Self

The concept that individuals can reflect upon themselves, their thoughts, and their actions, as objects of their own thought.

True Self

The authentic, original, or genuine aspect of a person that represents their deepest beliefs, values, and desires.

Social Comparison

Process of comparing yourself to others who are similar to you, to measure your worth and value.

Facework

Using communication to maintain your own positive self-perception or to support, reinforce, or challenge someone else’s self-perception.