When the Advertising Objective Is to Build Primary Demand for a New

question 8

Multiple Choice

When the advertising objective is to build primary demand for a new product category,advertising will most likely be used.

• A)informative
• B)persuasive
• C)patronage
• D)institutional
• E)comparative

---

Definitions:

Organizational Contexts

The circumstances, environment, or setting in which an organization operates, including cultural, social, and economic factors.

Compulsive

A behavior characterized by an irresistible urge to perform certain actions, often against the individual’s conscious wishes.

Engagement Level

The degree of emotional and intellectual commitment and involvement an individual or group has in a particular activity or organization.

Workplace Riot

A violent disturbance by a group of workers within a workplace, typically in response to working conditions, grievances, or disputes.