Which of the Following May Require Heavy Advertising in Order

question 55

Multiple Choice

Which of the following may require heavy advertising in order to be set apart from similar products?

• A)international brands
• B)specialty brands
• C)undifferentiated brands
• D)high- share brands
• E)mature brands

---

Definitions:

Local Decision Making

The process of making choices or solving problems at a local level, often allowing individuals or groups closest to the issue or situation to make the decisions.

Polycentric

Polycentric refers to a philosophy or approach in international business, in which policies and practices are tailored specifically to fit the requirements of each country.

Transnational

Referring to processes, companies, or projects that exceed national borders, involving multiple countries.

Futuristic Perspective

Refers to a forward-looking viewpoint, focusing on innovative or predicted advancements and their implications for the present and future.