Why Can Public Relations Efforts Have a Strong Impact on Public

question 125

Essay

Why can public relations efforts have a strong impact on public awareness at a substantially lower cost than advertising?

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Definitions:

Competitive Bargaining

A negotiation style where each party aims to maximize their own gain, often at the expense of the other.

Distributive Bargaining

A negotiation strategy in which parties compete over a fixed amount of value, aiming to maximize their own share of the resources.

Collaborative Approach

A collaborative approach involves working together with one or more parties to achieve common goals or solve a problem.

Persuasion

The process of convincing someone to do or believe something through reasoning or the use of symbols.