Which of the Following Statements About Magazines as an Advertising

question 29

Multiple Choice

Which of the following statements about magazines as an advertising medium is true?

• A)Magazines have not benefited from advances in communication technologies.
• B)Magazines typically use a mass marketing strategy.
• C)Magazines provide better local coverage than newspapers do.
• D)Magazines have poor reproduction quality of images.
• E)Magazines have long lead times and deadlines that can reduce flexibility.

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Definitions:

Cross-functional Teams

Teams composed of members from different departments or functional areas working towards a common goal.

Operate

To control the functioning of; to use and manage a device, machine, process, or system.

Cross-functional Teams

Teams composed of members from different departments within an organization, brought together to achieve a specific goal.

Specialty Areas

Specific fields or areas of expertise within a broader discipline or industry.