Refer to the Scenario Below to Answer the Following Questions

question 98

Multiple Choice

Refer to the scenario below to answer the following questions.
Most of the clientele at Second Avenue have learned about the store through word- of- mouth communication.This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed there on consignment."Because small children grow so quickly," Second Avenue's owner commented,"they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing,earn a few dollars,and buy the next larger size."We're extremely picky about the condition of the clothing we stock," the owner stated,"but we sell most items at a 60 percent discount."
-The owner of Second Avenue wants to establish a community clothing drive to collect clothes for a local children's shelter.The owner will set up collection barrels outside Second Avenue.Which of the following public relations tools is the owner using?

• A)product publicity
• B)public affairs
• C)development
• D)press relations
• E)lobbying

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Definitions:

Activity-Based Costing

A costing methodology that assigns overhead and indirect costs to specific activities, thereby providing more accurate product costing and profitability analysis.

Product Margins

The difference between the selling price of a product and its production or acquisition costs, indicating profitability.

Machine-Hours

A unit of measurement representing the operating time of a machine, used in the calculation of manufacturing costs and machinery utilization.

Activity-Based Costing

A pricing approach that allocates overhead and indirect expenses to corresponding products and services according to their engagement in activities.