When a Media Planner Determines Whether an Advertisement for Diapers

question 3

Multiple Choice

When a media planner determines whether an advertisement for diapers should be placed in Parents magazine or Maxim,the planner is evaluating the media vehicle's .

• A)audience quality
• B)cost per exposure
• C)editorial quality
• D)market coverage
• E)audience engagement

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Definitions:

Progeria

Severe retardation of growth after the first year accompanied by a senile appearance and death at an early age.

Parturition

The process of childbirth or the act of giving birth.

Physiological Changes

Modifications or adjustments in the functions or activities of the body as a response to various stimuli or environmental conditions.

Homozygous Dominant

A genetic condition where an individual has two identical dominant alleles for a particular trait.