What Is a Potential Problem Associated with Comparative Advertising

question 37

Multiple Choice

What is a potential problem associated with comparative advertising?

• A)Consumers confuse the positive and negative aspects of the brands involved in the ad war.
• B)Consumers alternate between competing products and never develop brand loyalties.
• C)Competitors develop new and improved products in an attempt to win the advertising contest.
• D)Consumers are bombarded with competing ads,which cause them to leave the market completely.
• E)Competitors respond with their own ads,which often result in negative publicity for both brands.

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Definitions:

Biphobic Marginalization

The exclusion or discrimination against individuals who are bisexual, stemming from stereotypes or negative attitudes towards bisexuality.

Asexuality

An absence of sexual desire.

Pansexuality

A sexual orientation characterized by the potential for aesthetic attraction, romantic love, or sexual desire towards people regardless of their gender identity or biological sex.

Bisexuality

Being attracted to both women and men.