Marketers Using Humor in Their Messages Claim That They Attract

question 133

Multiple Choice

Marketers using humor in their messages claim that they attract more attention and create more loyalty and belief in the brand.This type of message is called a(n) appeal.

• A)moral
• B)standard
• C)emotional
• D)structural
• E)rational

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Definitions:

Dividends

Earnings distributed by an enterprise to its proprietors, commonly resulting from the firm's profit margins.

Constant Growth Rate

The steady rate at which a company’s dividends are expected to grow, often used in valuing stocks with the Gordon Growth Model.

Expected Value

The weighted average of all possible values for a given set of probabilities, used in statistics and financial decision making.

Firm's Stock

The shares of ownership in a corporation that represent a claim on the company's earnings and assets.