Marketing Communicators Must Do All of the Following EXCEPT

question 9

Multiple Choice

Marketing communicators must do all of the following EXCEPT .

• A)choose the media through which to send a message
• B)collect feedback
• C)identify the target audience
• D)deliver products to the customer
• E)determine the communication objectives

---

Definitions:

Discontinuous Innovation

A groundbreaking innovation that significantly changes existing markets or creates new ones by introducing a novel product or service.

Continuous Innovation

Ongoing efforts to improve products, services, or processes, which can help organizations stay competitive and meet customers’ evolving needs.

Dynamically Continuous Innovation

Dynamically continuous innovation involves significant changes to existing products or processes, making improvements while not requiring consumers to learn entirely new behaviors.

Discontinuous Innovation

A type of innovation that creates a significant change and often creates a completely new market or drastically alters an existing one.