All of the Following Are Reasons That Marketers Are Losing

question 25

Multiple Choice

All of the following are reasons that marketers are losing confidence in television advertising EXCEPT which one?

• A)Many viewers are using video streaming or DVRs.
• B)TV audience size is on the decline.
• C)Mass media costs are rising.
• D)TV ad spending is rising at a slower rate than online ad spending.
• E)TV and other mass media no longer capture the lion share of promotional budgets.

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A numerical calculation that represents the average of all final grades earned in courses over time, often used as a measure of academic achievement.