When a Car Maker Wants to Introduce a New Model,it

question 98

Multiple Choice

When a car maker wants to introduce a new model,it is most likely to began with an extensive advertising campaign to create name familiarity and interest.

• A)sales promotion
• B)teaser
• C)competitive
• D)two- sided
• E)moral appeal

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Definitions:

Relationship Selling

A sales approach focusing on creating long-term customer relationships rather than just one-time transactions.

Digital Technology Consultations

Advisory services that help businesses leverage digital technologies to improve processes, enhance customer experiences, and drive growth.

Gift Wrapping

An external service often provided by stores to enhance the presentation of a purchase, typically involving decorative paper and ribbons.

Order-Takers

Sales personnel who primarily take orders from customers rather than actively seek new sales or upsell, often found in retail or straightforward purchasing environments.