There Are Three Types of Appeal from Which Marketers May

question 145

True/False

There are three types of appeal from which marketers may choose as they design their message content.These types are rational,emotional,and moral appeals.

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Definitions:

Natures

The inherent or essential qualities or characteristics of someone or something.

Nurtures

The environmental factors and influences that contribute to the growth and development of an individual.

Monozygotic Twins

Twins that result from the fertilization of a single egg that then splits, resulting in two genetically identical individuals.

Nonshared Environments

The unique environment in which an individual is raised that contributes to the differences in traits and behaviors not attributable to genetics.