An Ad in a Professional Journal Targeted to an Audience

question 103

Multiple Choice

An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients.It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth.The manufacturer of Crest toothpaste was using .

• A)a push strategy
• B)direct marketing
• C)a pull strategy
• D)public relations
• E)personal selling

Learn about the historical background and evidence for the wisdom of the crowd effect.

Understand the Ringelmann effect and its implications for group productivity.

Recognize the role of anonymity in work effort and performance.

Learn about the origins and early studies of social facilitation.

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Definitions:

Cereal

A food product made from processed grains, typically eaten as breakfast and often enriched with vitamins and minerals.

Materials Quantity Variance

The difference between the expected and actual quantity of materials used in production, reflecting efficiency in materials usage.

Materials Standards

The established specifications regarding the quality and quantity of materials to be used in production.

Operations

Activities involved in the day-to-day functioning of a business or organization, aimed at producing goods or services.