Companies Often Fail to Integrate Their Various Communications to Consumers

question 12

Multiple Choice

Companies often fail to integrate their various communications to consumers because .

• A)communications often come from different parts of the company
• B)personal selling and sales promotion are in direct conflict
• C)they have overemphasized the concept of brand contact
• D)advertising departments are reluctant to work with public relations professionals
• E)historically consumers have been able to distinguish between message sources

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Definitions:

Learned Helplessness

A condition of a human or animal that has learned to behave helplessly, failing to respond even though there are opportunities for it to help itself by avoiding unpleasant circumstances or by gaining positive rewards.

Expectancy Theory

A psychological theory suggesting that an individual's motivation to engage in an activity is influenced by their expectations of the outcome and the value they place on that outcome.

Social Learning

A theory that suggests individuals learn new behaviors by observing and imitating others, as well as through the rewards or punishments that follow these behaviors.

Planned Behavior

A rephrased definition from Theory of Planned Behavior: Pertains to the actions individuals intend to perform, influenced by their attitudes towards the behavior, societal pressures, and their control over the behavior.