The AIDA Model Identifies the Characteristics of an Effective _

question 76

Multiple Choice

The AIDA model identifies the characteristics of an effective _.

• A)marketing response
• B)marketing message
• C)advertising budget
• D)marketing mix
• E)channel of communication

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Definitions:

Adjusting Entry

Journal entries made at the end of an accounting period to allocate income and expenditure to the period in which they actually occurred.

Transposition

The error of switching the order of digits in numbers, often leading to inaccuracies in financial or data records.

General Ledger

A comprehensive record of all financial transactions over the life of a company, used to prepare financial statements.