New Communications Technologies Such as Cell Phones and the Internet

question 144

True/False

New communications technologies such as cell phones and the Internet give companies new media for interacting with targeted consumers, but these new technologies also give consumers more control over the advertising messages they receive.

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Definitions:

Constructs

Psychological categories or concepts that represent behaviors or experiences, often used to understand and predict human actions and attitudes.

Innate Drive

A natural or instinctual force that motivates behavior without the necessity of learning or experience.

Past Reinforcement

Previous experiences of being rewarded or punished, which influence future behaviors and decision-making processes.

Actualize

The process of realizing or achieving one's potential or abilities, often associated with the fulfillment of personal goals or self-improvement.