Mass Markets Have Fragmented;thus,marketers Are Shifting Away from Mass Marketing

question 62

True/False

Mass markets have fragmented;thus,marketers are shifting away from mass marketing.

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Definitions:

Population Proportion

A measure indicative of the part of the entire population that possess a certain trait or feature.

Random Sample

A sample drawn from a population in such a way that every member of the population has an equal chance of being selected.

Hazardous Waste Site

A specific location where waste materials that can pose a substantial or potential hazard to human health or the environment are collected, stored, or processed.

Sample Proportion

The fraction or percentage of a sample possessing a particular property or characteristic.