Retail Assortments Are Looking More and More Alike Because

question 81

Multiple Choice

Retail assortments are looking more and more alike because .

• A)market segmentation has proved ineffective
• B)national- brand manufacturers have placed their products almost everywhere
• C)customers today are more focused on service differentiation
• D)more stores are practicing "experiential retailing"
• E)stores are clustered together to increase their customer pulling power

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