Due in a Large Part to Advances in Technology,is a Major

question 72

Multiple Choice

Due in a large part to advances in technology,is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers,or radically new types of channel intermediaries are emerging to displace traditional ones.

• A)the corporate merger
• B)the hostile takeover
• C)the corporate marketing system
• D)disintermediation
• E)the vertical marketing system

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Definitions:

Operations Function

Refers to the area within an organization that is responsible for producing goods or delivering services efficiently and effectively.