An Advantage of a Channel of Distribution Over Selling Direct

question 50

Multiple Choice

An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a(n) in the channel.

• A)informational role
• B)time- saving part
• C)specialized role
• D)disciplinary role
• E)decisional role

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Definitions:

Shaping

A method of gradually teaching a new behavior through the use of reinforcement until the target behavior is achieved.

Chaining

A method of teaching complex behaviors by breaking down the task into small steps and teaching each step within the sequence individually until the whole sequence is mastered.

Positive Reinforcement

A technique used in behavioral psychology to increase the likelihood of a desired behavior by rewarding it.

Stimulus Discrimination

The learned ability to differentiate between similar stimuli and respond appropriately to each.