Promotional Pricing Can Have All of the Following Adverse Effects

question 71

Multiple Choice

Promotional pricing can have all of the following adverse effects EXCEPT .

• A)delaying the company's focus on long- term strategies
• B)creating deal- prone customers
• C)eroding the brand's value in the eyes of customers
• D)becoming addictive to both the customer and business
• E)giving pricing secrets away to competitors

Explore various sales promotion techniques and their impacts on small businesses.

Understand the ultimate goal of marketing communications in driving consumer action.

Recognize the complexities and challenges in linking marketing communications directly to consumer purchases.

Identify the components of Integrated Marketing Communications (IMC) and understand their roles and shifts in spending.

---

Definitions:

Participative

Involving or allowing participation from members of a group or organization, particularly in decision-making processes.

Global Leadership Dimension

The ability of a leader to influence individuals, groups, and organizations from different cultural or geographical backgrounds.

Global Leadership Dimension

Aspects or characteristics relevant to leading and managing across different cultures and international boundaries.

Global Leadership

Leadership that transcends national borders, encompassing the ability to influence individuals, groups, and organizations worldwide.