Refer to the Scenario Below to Answer the Following Questions

question 149

Multiple Choice

Refer to the scenario below to answer the following questions.
Quills,Inc.is a manufacturer of ballpoint pens,pencils,and stationery.The firm's primary distribution strategy is to sell in large volumes to office supply stores and large discount chains.Charles Powell,CEO of Quills,had hoped to manufacture and sell in large enough quantities that prices could be held low.However,in the first several months,the firm experimented with the price portion of its marketing mix in an effort to cater to a number of markets.
-By offering a set of pens packaged with stationery and matching envelopes,Quills is using .

• A)price fixing
• B)by- product pricing
• C)dynamic pricing
• D)optional product pricing
• E)product bundle pricing

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Definitions:

Net Present Value

A financial metric that calculates the difference between the present value of cash inflows and the present value of cash outflows over a period of time.

Net Present Value

A calculation that determines the present value of a series of future cash flows, minus the initial investment, used to assess the profitability of investments.

Investment Proposal

A detailed document or presentation by a company or individual seeking to raise capital, outlining the nature of the project, the required investment, and the expected returns.

Discount Factor

A multiplier used to determine the present value of future cash flows or income, reflecting the time value of money.