Examlex
Pricing is often difficult because various products have related demand and costs,and they face different degrees of competition.
Willingness to Pay
The maximum amount an individual is prepared to spend on a good or service, indicating the value they place on it.
Profit
The financial gain achieved when the amount earned from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.
Marginal Revenue
The increase in income derived from the sale of one more unit of a good or service.
Total Cost
The sum of all expenses incurred in the production of goods or services, including fixed and variable costs.
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