P&G Surveyed the Market and Identified an Unserved Segment of the Electric

question 20

Multiple Choice

P&G surveyed the market and identified an unserved segment of the electric toothbrush market.Using these results,P&G created Spinbrush.The unorthodox order of this marketing mix decision is an example of .

• A)competition- based pricing
• B)penetration pricing
• C)target costing
• D)value- based pricing
• E)cost- plus pricing

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Definitions:

Shareholders

Individuals or entities that own one or more shares of stock in a corporation, making them part owners of the company.

Board of Director's Approval

Formal sanction or consent given by a company's board for specific actions or decisions.

Assets

Economic resources or valuable items owned by an individual or business, capable of being converted into cash.

Dissenting Shareholder

A shareholder who disagrees with a corporate decision and is granted certain rights, like the right to be bought out under specific conditions.