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The marketing world is embracing because consumers can wield greater power and control in the marketplace through communication technologies.
Nominal Rate
The stated interest rate of an investment or loan, which does not account for compounding or inflation effects.
Monthly Compounded
A method where interest adds to the principal sum at the end of each month, allowing for the interest in the next month to be based on the new total.
Annuity Investment
A financial product typically sold by insurance companies that provides periodic payments to the holder for a defined period of time or for life.
Effective Rate
The interest rate on a loan or financial product restated from the nominal rate as an interest rate with annual compound interest payable in arrears.
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