Afia,a Team Leader in Charge of Customer Relationship Management,is Planning

question 91

Multiple Choice

Afia,a team leader in charge of customer relationship management,is planning strategies for improving the profitability of her firm's least profitable but loyal customers.She is also examining methods for "firing" customers in this group who cannot be made profitable.To which of the following customer relationship groups do these customers belong?

• A)barnacles
• B)true friends
• C)strangers
• D)short- term customers
• E)butterflies

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Definitions:

Gadgets Production

The manufacturing process of creating small electronic devices designed for a particular purpose or function.

Marginal Cost Curve

A graphical representation showing how the cost of producing one more unit depends on the quantity that has already been produced.

Total Profit

The total income a business receives from its operations minus the total costs incurred.

Lawn Mowing

The action of cutting the grass in a yard or garden to maintain a tidy appearance.