A Room Upgrade Offered by a Hotel to a Guest

question 11

Multiple Choice

A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of a .

• A)basic customer relationship
• B)structural benefit
• C)partner relationship management technique
• D)frequency marketing program
• E)club marketing program

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Definitions:

Quantity

Quantity refers to the amount or number of units of a product or service offered for sale or consumed.

Budget Constraint

A representation of all the combinations of goods and services that a consumer may purchase given current prices within his or her given income.

Slope

A measure of the steepness or gradient of a line, representing the ratio of the vertical change to the horizontal change between two points on the line.

Price

The financial cost associated with acquiring a good, service, or asset.