Which Marketing Orientation Holds That Achieving Organizational Goals Depends on Knowing

question 104

Multiple Choice

Which marketing orientation holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

• A)production concept
• B)product concept
• C)selling concept
• D)marketing concept
• E)societal marketing concept

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Definitions:

Positive Suggestions

Recommendations or proposals that are optimistic in tone and are meant to improve or enhance a situation.

Psychoactive Drugs

Substances that affect the brain and change mood, awareness, thoughts, feelings, or behavior.

Neurotransmission

The process by which nerve cells communicate with each other or with muscles or glands, through the release and reception of chemicals called neurotransmitters.

Posthypnotic Suggestions

Posthypnotic suggestions are instructions given to a person under hypnosis that are intended to be acted upon after the person has emerged from the hypnotic state, affecting subsequent behaviors or thoughts.