According to the Authors of Your Text,the Concept Is a "Sense

question 49

Multiple Choice

According to the authors of your text,the concept is a "sense and respond" philosophy rather than a "make and sell" philosophy.

• A)retailing
• B)production
• C)marketing
• D)product
• E)societal marketing

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Definitions:

Preapproach

A strategic step in the sales process involving research and planning before making initial contact with a potential customer.

Approach Technique

A specific strategy or method used to initiate contact or address a problem, often in sales or negotiation.

Curiosity

Curiosity is a keen desire to know or learn something, often driving individuals to explore and discover new information.

Need-Satisfaction

A sales approach focused on identifying and fulfilling the specific needs or requirements of a potential customer to encourage a purchase.