The Product Concept Says That a Company Should Do Which

question 102

Multiple Choice

The product concept says that a company should do which of the following?

• A)make promoting products the top priority
• B)focus on making continuous product improvements
• C)market only those products with high customer appeal
• D)improve marketing of its best products
• E)focus on the target market and make products that meet those customers' demands

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Definitions:

Social Readjustment Rating Scale

A scale designed to measure the amount of stress in a person's life resulting from major life changes, as part of the stress and coping research.

Optimists

People who tend to maintain a positive outlook and approach life's challenges with confidence and hope.

Pessimists

Individuals who tend to see the worst aspect of things or believe that the worst will happen; a tendency to expect negative outcomes.

Stress

A state of mental or emotional strain or tension resulting from adverse or demanding circumstances.