The Ultimate Aim of Customer Relationship Management Is to Produce

question 128

Multiple Choice

The ultimate aim of customer relationship management is to produce _.

• A)market share
• B)sales volume
• C)customer equity
• D)a reliable database
• E)higher profit margins

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Definitions:

Accounting Equation

The fundamental formula representing the relationship between assets, liabilities, and equity (Assets = Liabilities + Equity).

Asset

An economic resource owned or controlled by an individual or business, expected to provide future benefits.

Liability

Any financial debt or obligation that a company owes, which must be settled over time through the transfer of economic benefits including money, goods, or services.

Owner's Equity

The residual interest in the assets of a business after deducting liabilities, representing the ownership interest of shareholders in a company.