Herb Kelleher of Southwest Airlines Used the Marketing Concept in His

question 87

Multiple Choice

Herb Kelleher of Southwest Airlines used the marketing concept in his successful organization.Having a customer department rather than a marketing department,as suggested by Kelleher,is an example of a(n) _ perspective.

• A)continuous improvement
• B)outside- in
• C)traditional
• D)external
• E)inside- out

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Definitions:

Biofeedback Training

A technique that teaches individuals to improve their health by controlling certain bodily processes that normally happen involuntarily, such as heart rate, blood pressure, muscle tension, and skin temperature.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety through gradual exposure to the feared object or situation combined with relaxation exercises.

Anxiety Attack

is a sudden onset of intense panic or fear, often accompanied by physical symptoms such as heart palpitations and shortness of breath.

Rewards And Consequences

In behavioral psychology, rewards and consequences are the positive or negative outcomes following specific behaviors, which can encourage or discourage the recurrence of those behaviors.