In a Short Essay,explain How and Why Marketers Go Beyond

question 62

Essay

In a short essay,explain how and why marketers go beyond selling a product or service to create brand experiences.

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Definitions:

Affect Theory

A theoretical approach examining emotions or affects, and their role in shaping human experience and social interactions.

Decentered Subjects

Individuals or entities positioned outside conventional or dominant perspectives or narratives.

Affective Genes

Affective genes are genetic components that influence emotions and moods in humans, contributing to the understanding of psychological conditions and personality traits.

Forces and Energies

In social sciences, refers to the various driving factors and dynamics that shape social structures, behaviors, and changes.