The Set of Marketing Tools a Firm Uses to Implement

question 60

Multiple Choice

The set of marketing tools a firm uses to implement its marketing strategy is called the _.

• A)marketing mix
• B)product mix
• C)marketing effort
• D)TQM
• E)promotion mix

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Definitions:

FAB Process

A sales strategy focusing on Features, Advantages, and Benefits of a product or service, aimed at highlighting its uniqueness and value to the customer.

Strong Desire

An intense longing or yearning for something, which can drive motivation and action toward achieving specific goals or outcomes.

Product

An item or service that is manufactured or provided to meet the needs and wants of consumers.