A Church Targeting Different Demographic Groups to Increase Attendance Is

question 8

Multiple Choice

A church targeting different demographic groups to increase attendance is an example of .

• A)not- for- profit marketing
• B)customer evangelism
• C)caring capitalism
• D)societal marketing
• E)for- profit marketing

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Definitions:

Values and Lifestyles

A psychographic classification system categorizing consumers according to their values, lifestyles, attitudes, and demographics.

Psychographics

The examination and categorization of individuals based on their psychological attributes, goals, and attitudes, particularly for the purposes of market analysis.

Marketers

Individuals dedicated to identifying consumer needs and promoting goods or services to meet those needs.

VALS System

A psychographic segmentation tool that categorizes consumers based on their values, lifestyles, and attitudes.