Which of the Following Best Explains Why Consumers Have Greater

question 99

Multiple Choice

Which of the following best explains why consumers have greater power and control in today's marketplace?

• A)Through new communication technologies,customers have more access to information and more methods of sharing their opinions with other customers.
• B)More companies are implementing societal marketing and weighing long- term costs and benefits.
• C)Customer- driven marketing creates products and services that meet customers' future needs.
• D)The production concept and competition have lowered prices.
• E)Implementation of the product concept has resulted in continually improving products.

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Definitions:

Cost of Capital

Cost of Capital is the rate of return that a company must earn on its project investments to maintain its market value and satisfy its creditors and investors.

Legal Bankruptcy

A legal process whereby individuals or businesses unable to meet their debt obligations can seek relief from some or all of their debts.

Protective Covenants

Clauses in loan agreements that are designed to protect the lender by restricting the borrower’s actions, such as limiting dividends, adding debt, or asset sales.

Technical Insolvency

A situation where a company is unable to meet its short-term liabilities with its current assets, despite possibly having a greater amount in long-term assets.