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Refer to the Scenario Below to Answer the Following Questions

question 140

Multiple Choice

Refer to the scenario below to answer the following questions.
Carol Veldt,owner of Seagull Terrace,watched her investment grow from a small,seaside motel to a thriving year- round resort in just a few years.Atop a bluff overlooking the Maine coast,Seagull Terrace had attracted thousands of visits during the summer months,but then faced a tremendous downturn in business during the winter months."But,given the industry in the nearby towns,very little year- round competition,and our close proximity to Portland," Carol added,"I couldn't understand why seasonality had to hit Seagull Terrace so hard!"
So Carol spent her first winter devising a new marketing plan.She put together a promotional package designed to attract business travelers year- round.Carol's plan,then,involved a seasonal promotional gimmick-to be implemented from early winter to late spring-that would attract the same numbers as the large summer crowd.Her idea worked! During her second winter,Carol greeted numerous business travelers-both satisfied repeat guests as well as new guests who had been snagged by her promotional appeals.
"We still have a long way to go," Carol admitted."Our delicatessen offers delicious entrees,but we'd like to expand that.
We provide health club privileges off- site,but we'd like to eventually provide our own.These are goals I hope to achieve in a few years.Our first project,however,included a renovation of our guest rooms and I'm quite proud of the results." Carol then added,"Actually there are so many possibilities.With an indoor pool area,I will eventually offer weekend get- aways throughout winter."
-Carol Veldt's use of "promotional gimmicks" is an example of the _ concept.

Understand the role of protest politics and the necessary components for an effective mass movement.

Compare the perspectives of elite and popular democrats on mass movements and their achievements.

Recognize the strategic choices made by defenders and opponents of the status quo in response to mass movements.

Identify the outcomes and impacts of specific mass movements on societal norms and legislation.

Definitions:

Generously

Willing to give more of something, especially money, time, or resources, than is strictly necessary or expected.

Arousing Provocation

A stimulus or event that elicits a strong emotional response, often leading to heightened alertness or aggression.

Normal Inhibitions

The psychological barriers that constrain or regulate one's behavior in social settings based on learned norms.

Nervous System

The complex network of nerve cells and fibers that transmits nerve impulses between parts of the body, coordinating its activities.