Which of the Following Marketing Management Orientations Focuses Primarily on Improving

question 124

Multiple Choice

Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain?

• A)production concept
• B)marketing concept
• C)product concept
• D)societal marketing concept
• E)selling concept

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Definitions:

Trade Discount

A deduction from the list price of goods agreed upon by the seller and the buyer, typically offered by suppliers to retailers.

Trade Discount

A reduction granted by a supplier on the list or catalog prices of goods or services, often based on the volume of transactions.

Trade Discount

A reduction in the retail price of goods, granted by the wholesaler or manufacturer to the retailer for the purpose of resale.

Trade Discount

A reduction from the list price granted by a seller to a buyer, typically for bulk purchases or to business customers in a particular industry.