All of the Following Are Accurate Descriptions of Modern Marketing

question 100

Multiple Choice

All of the following are accurate descriptions of modern marketing EXCEPT which one?

• A)Marketing is managing profitable customer relationships.
• B)Selling and advertising are synonymous with marketing.
• C)Marketing is used by for- profit and not- for- profit organizations.
• D)Marketing is the creation of value for customers.
• E)Marketing involves satisfying customers' needs.

---

Definitions:

Fire Insurance

A type of insurance policy that covers damage and losses caused by fire.

Rule Of 70

A simple way to estimate the number of years it takes for an amount to double, by dividing the number 70 by the annual growth rate percentage.

Interest

The cost of borrowing money or the return on investment for savings and investments, typically expressed as an annual percentage rate.

Risk Averse

Describing individuals or entities that prefer to avoid risk and would rather choose an alternative with a more certain but possibly lower return, than an option with a higher but uncertain return.