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What should sellers consider if they wish to avoid marketing myopia?
Job Content
The specific tasks, responsibilities, and duties that make up a particular job.
Working Conditions
The environment in which an individual works, including aspects such as safety, amenities, workload, and physical conditions.
Motivator-Hygiene Theory
A theory of job satisfaction proposed by Frederick Herzberg, arguing that factors leading to job satisfaction (motivators) are different from those leading to dissatisfaction (hygiene factors).
Job Enrichment
Enhancing a job by adding tasks that increase responsibility, autonomy, and opportunities for personal growth.
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