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Briefly Explain the Societal Marketing Concept

question 52

Essay

Briefly explain the societal marketing concept. Give an example of an organization that has effectively used the societal marketing concept.


Definitions:

Rate of Return

The advancement or decline in an investment’s worth over a stipulated period, framed as a percentage of the original investment amount.

Par Value

The face value of a bond or a stock as stated by the issuing company, which does not necessarily match the market value.

Annual Dividend

The total amount of dividends a shareholder receives per share within a year.

Market Rate

The prevailing interest rate available in the marketplace for securities or loans of a similar risk and maturity profile.

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