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Briefly explain the societal marketing concept. Give an example of an organization that has effectively used the societal marketing concept.
Rate of Return
The advancement or decline in an investment’s worth over a stipulated period, framed as a percentage of the original investment amount.
Par Value
The face value of a bond or a stock as stated by the issuing company, which does not necessarily match the market value.
Annual Dividend
The total amount of dividends a shareholder receives per share within a year.
Market Rate
The prevailing interest rate available in the marketplace for securities or loans of a similar risk and maturity profile.
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