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Han and Shavitt (1994) found that in Korea ads are more likely to emphasize the interpersonal benefits or products, whereas in North America ads are more likely to
Shame
A painful feeling arising from the consciousness of something dishonorable or improper done by oneself or another.
Pride
A feeling of satisfaction and self-respect that comes from one's achievements, qualities, or possessions, which can also reflect a community's esteem.
Cortisol
A steroid hormone released by the adrenal glands in response to stress or low blood-glucose concentration.
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