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Han and Shavitt (1994) Found That in Korea Ads Are

question 85

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Han and Shavitt (1994) found that in Korea ads are more likely to emphasize the interpersonal benefits or products, whereas in North America ads are more likely to


Definitions:

Shame

A painful feeling arising from the consciousness of something dishonorable or improper done by oneself or another.

Pride

A feeling of satisfaction and self-respect that comes from one's achievements, qualities, or possessions, which can also reflect a community's esteem.

Cortisol

A steroid hormone released by the adrenal glands in response to stress or low blood-glucose concentration.

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