Research by Baron and Colleagues (1996) Demonstrated That Merely Hearing

question 47

Multiple Choice

Research by Baron and colleagues (1996) demonstrated that merely hearing one's opinion about the comforts of a dental chair corroborated by another led to

• A) more extreme ratings of the chair.
• B) a moderation of opinion about the chair.
• C) informational influence among dental students.
• D) more positive ratings of both the dental chair and the dentist.

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Definitions:

Differentiated Products

Goods or services that are distinguished from others in the market by unique features, quality, or brand.

Pure Competition

Occurs when different companies sell commodity products that consumers perceive as substitutable; price usually is set according to the laws of supply and demand.

Oligopolistic Competition

Occurs when only a few firms dominate a market.

Commercial Airline Travel

The aspect of aviation that involves operating aircraft for hire to transport passengers or cargo on scheduled or charter services.