Which of the Following Is a Hurdle That Must Be

question 37

Multiple Choice

Which of the following is a hurdle that must be cleared before a message is likely to persuade?

• A) Attention
• B) Peripheral processing
• C) Central processing
• D) All of these choices

---

Definitions:

Trade Secrets

Confidential business information that provides an enterprise a competitive edge.

Intellectual Property Law

The area of law that deals with protecting the rights of those who create original works including inventions, designs, original works of authorship, and trade secrets.

Copyrightable

Capable of being protected by copyright law, which typically covers original works of authorship like books, music, and art.

Licensee

An individual or entity that has been granted the legal permission by a licensor to engage in certain activities or use certain property under agreed terms.