According to Research, When a Speaker Presents an Unexpected Rather

question 47

Multiple Choice

According to research, when a speaker presents an unexpected rather than an expected position, we are more likely to attribute the message to compelling evidence and thus

• A) not be persuaded by it.
• B) be persuaded by it.
• C) respond emotionally to it.
• D) be unaffected by it.

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Definitions:

Margin of Safety

The difference between actual sales and the break-even point, indicating the risk level of not covering fixed costs.

Break-even Sales

The amount of revenue required to cover all fixed and variable costs, resulting in neither profit nor loss.

Sales Percentage

A metric that shows what portion of a company's total sales is made up of a particular product or service.

Degree of Operating Leverage

A metric that measures a company's sensitivity of operating income to its sales, indicating the impact of fixed and variable costs.